Zsuzsanna Lőrincz’s Profile and Translation Work

qualitative marketing research

Marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, depth interviews and projection techniques ...

kvalitatív piackutatás

Marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, depth interviews and projection techniques ...

Professional careers; Sales

product line retrenchment

Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...

termékvonal-csökkentés

Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...

Professional careers; Sales

intellectual property

Patents, copyrights, trademarks, trade secrets and similar rights in ideas, concepts, etc.

szellemi tulajdon

Patents, copyrights, trademarks, trade secrets and similar rights in ideas, concepts, etc.

Financial services; Private equity

sales force automation (SFA)

Software and systems that support sales staff lead generation, contact, scheduling, performance tracking and other functions. SFA functions are normally integrated with base systems that provide order, product, inventory status and other information and may ...

értékesítést támogató rendszer

Software and systems that support sales staff lead generation, contact, scheduling, performance tracking and other functions. SFA functions are normally integrated with base systems that provide order, product, inventory status and other information and may ...

Software; Supply chain

category management

The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.

kategória menedzsment

The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.

Advertising; Marketing communications

annual return

Total return per year from an investment, including dividends or interest and capital gains or losses, but excluding commissions and other transaction costs and taxes. Average annual return is simply the arithmetic average of annual returns over a specified ...

éves hozam; éves jövedelem

Total return per year from an investment, including dividends or interest and capital gains or losses, but excluding commissions and other transaction costs and taxes. Average annual return is simply the arithmetic average of annual returns over a specified ...

Financial services; Funds

discrimination

Unequal treatment of people based on their membership in a group. In contrast to prejudice, discrimination is behavior. To discriminate is to treat a person, not on the basis of their intrinsic individual qualities, but on the basis of prejudgment about a ...

diszkrimináció

Unequal treatment of people based on their membership in a group. In contrast to prejudice, discrimination is behavior. To discriminate is to treat a person, not on the basis of their intrinsic individual qualities, but on the basis of prejudgment about a ...

Sociology; Racism

massive retaliation

Part of the concept of deterrence during the Cold War. The policy of massive retaliation meant that any nuclear attack on the U.S. would be met by an overwhelming nuclear response. The belief was that knowledge of this policy would deter the Soviet Union from ...

masszív megtorlás (stratégiája)

Part of the concept of deterrence during the Cold War. The policy of massive retaliation meant that any nuclear attack on the U.S. would be met by an overwhelming nuclear response. The belief was that knowledge of this policy would deter the Soviet Union from ...

Politics; Political science

asset

Anything of monetary value that is owed by a person. Assets include real property, personal property, and enforceable claims against others (including bank accounts, stocks, mutual funds, and so on).

vagyontárgy