Zsuzsanna Lőrincz
Hungary
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Zsuzsanna’s Selected Translation Work
Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.
shelf facings
The number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories, see shelf management.
polci arcszám (a fogyasztó felé látszó terméksorok száma)
The number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories, see shelf management.
below the line
Marketing communications activities which are not subject to commission being paid to the advertising agency.
vonal alatti reklámozás
Marketing communications activities which are not subject to commission being paid to the advertising agency.
Workplace-Selling Program
a direct-selling strategy in which manufacturers sell their products to consumers at their place of work; for example, Avon employs working women to sell its cosmetics in their offices.
munkahelyen történő értékesítés
Közvetlen értékesítési stratégia, amely alapján a gyártók a fogyasztók munkahelyein értékesítik termékeiket, pl. az Avon dolgozó nőket alkalmaz, hogy kozmetikai termékeiket a munkahelyeiken értékesítsék.
republic
The form of government in which ultimate power resides in the people, who elect representatives to participate in decision-making on their behalf. The head of state in a republic is usually an elected president-never a hereditary monarch. A republic is ...
köztársaság
The form of government in which ultimate power resides in the people, who elect representatives to participate in decision-making on their behalf. The head of state in a republic is usually an elected president-never a hereditary monarch. A republic is ...
newsletter
A written report, often condensed, usually issued periodically by an organization or agency to present topical information to employees, contributors, stockholders, or to the public. An internal, affiliated, parochial, or other provincial newsletter is often ...
hírlevél
A written report, often condensed, usually issued periodically by an organization or agency to present topical information to employees, contributors, stockholders, or to the public. An internal, affiliated, parochial, or other provincial newsletter is often ...
ethical investment
Ethical investing depends on an investor's personal views; some may choose to eliminate certain industries entirely (involved in alcohol, tobacco, nuclear energy, etc.) or to over-allocate to industries or projects that have distinct social and environmental ...
etikus befektetés
Ethical investing depends on an investor's personal views; some may choose to eliminate certain industries entirely (involved in alcohol, tobacco, nuclear energy, etc.) or to over-allocate to industries or projects that have distinct social and environmental ...
cash equivalents
These are instruments that may offer greater liquidity than other types of securities, in exchange for relatively small price fluctuations and tend to offer lower rates of return in exchange for greater stability. Examples include money market mutual funds, ...
készpénz-egyenértékesek
These are instruments that may offer greater liquidity than other types of securities, in exchange for relatively small price fluctuations and tend to offer lower rates of return in exchange for greater stability. Examples include money market mutual funds, ...
Takeover bid (OPA)
na offer to buy shares in order to take over the company
átvételi ajánlat
an offer to buy shares in order to take over the company
allotment
The number of securities assigned to each of the participants in an underwriting syndicate.
elosztás; szétosztás
The number of securities assigned to each of the participants in an underwriting syndicate.
Area Market Potential
an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
területi piacpotenciál
an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
