Zsuzsanna Lőrincz
Hungary
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Zsuzsanna’s Selected Translation Work
Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.
media plan
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
médiaterv
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
product line retrenchment
Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...
termékvonal-csökkentés
Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...
regional shopping centre
A major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
regionális bevásárló központ
A major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
affordability method
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
megengedhetőség módszere
The apportionment of a communications budget after deduction of the desired level of profit and all other costs.
sales team
A sales team is a set of users that normally work together on sales opportunities. A typical sales team might include the account manager, the sales representative, and a pre-sales consultant. You can specify the sales team for each opportunity that you own.
értékesítési csapat
A sales team is a set of users that normally work together on sales opportunities. A typical sales team might include the account manager, the sales representative, and a pre-sales consultant. You can specify the sales team for each opportunity that you own.
proactive marketing strategies
Marketing activities which anticipate competitive action and attempt to forestall it, offensive strategies, see reactive marketing strategies.
proaktív marketingstratégia
Marketing activities which anticipate competitive action and attempt to forestall it, offensive strategies, see reactive marketing strategies.
intellectual property
Intellectual property is a legal concept that refers to creations of the mind for which exclusive rights are recognized. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, ...
szellemi tulajdon
A bundle of property rights that grant companies the right to protect materials created by them including business information.
retaliation
Revenge or reprisal, on a tit-for-tat basis. Retaliation is the repaying of an attack by an enemy with an attack on him.
megtorlás; visszavágás
Revenge or reprisal, on a tit-for-tat basis. Retaliation is the repaying of an attack by an enemy with an attack on him.
credit card
Any card, plate or coupon book that may be used repeatedly to borrow money or buy goods and services on credit.
hitelkártya
Any card, plate or coupon book that may be used repeatedly to borrow money or buy goods and services on credit.
grace period
The period of time beyond a particular date, during which a debtor not paying his debt will not be charged a fee. Usually most credit card companies give a grace period of 20 days before interest is charged.
türelmi idő
Egy adott időponttól számított periódus, amelynek során a tartozását nem fizető adósnak nem számítanak fel díjat. A legtöbb hitelkártyacég 20 napos türelmi időt ad mielőtt kamatot számolna fel.
