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Zsuzsanna Lőrincz

Hungary

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Zsuzsanna’s Selected Translation Work

Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.

English (EN)brand equity

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

Hungarian (HU)márka eszmei értéke

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

Advertising; Marketing communications

English (EN)letter of intent

A letter from one company to another indicating a general willingness or intention to engage in some type of transaction. It frequently precedes negotiation of complete agreement and is typically intended by the parties not to be legally binding.

Hungarian (HU)szándéklevél

A letter from one company to another indicating a general willingness or intention to engage in some type of transaction. It frequently precedes negotiation of complete agreement and is typically intended by the parties not to be legally binding.

Financial services; Private equity

English (EN)anarchism

Any of a variety of ideologies sharing the fundamental belief that the state and all similar forms of governmental authority are unjustified and oppressive and illegitimate and therefore ought to be abolished, with future social and economic cooperation to be ...

Hungarian (HU)anarchizmus

Any of a variety of ideologies sharing the fundamental belief that the state and all similar forms of governmental authority are unjustified and oppressive and illegitimate and therefore ought to be abolished, with future social and economic cooperation to be ...

Political systems; Democratic system

English (EN)constitutional law

Law set forth in the Constitution of the United States and the state constitutions.

Hungarian (HU)alkotmányjog

Law set forth in the Constitution of the United States and the state constitutions.

Legal services; Courts

English (EN)rhetoric

The art of persuasive and impressive speaking or writing. Can also mean speech or writing that is elaborate or showy or insincere.

Hungarian (HU)retorika; rábeszélő képesség

The art of persuasive and impressive speaking or writing. Can also mean speech or writing that is elaborate or showy or insincere.

Politics; Political science

English (EN)sanctuary

(1) The part of a church set apart for the principal rites of worship (cf. 1183). (2) A shrine or place of pilgrimage (1674).

Hungarian (HU)szentély; menedék

1) The part of a church set apart for the principal rites of worship (cf. 1183). (2) A shrine or place of pilgrimage (1674).

Religion; Catholic church

English (EN)product life cycle

the succession of strategies used by business management as a product goes through its life cycle.

Hungarian (HU)termékéletciklus

the succession of strategies used by business management as a product goes through its life cycle.

Semiconductors; Process equipment

English (EN)sales targets

The level of expected sales performance by an individual sale representative or a sales team over a given time period, which may be weekly, monthly and/or annually.

Hungarian (HU)eladási célok

The level of expected sales performance by an individual sale representative or a sales team over a given time period, which may be weekly, monthly and/or annually.

Professional careers; Sales

English (EN)formula marketing

A term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.

Hungarian (HU)"bevált recept" marketing

A term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.

Professional careers; Sales

English (EN)scope planning

The process of creating a project scope management plan.

Hungarian (HU)terjedelem meghatározása

The process of creating a project scope management plan.

Business services; Project management