Zsuzsanna Lőrincz’s Profile and Translation Work

cash and equivalents

The value of assets that can be converted into cash immediately, as reported by a company. Usually includes bank accounts and marketable securities, such as government bonds and Banker's Acceptances. Cash equivalents on balance sheets include securities ...

pénzeszközök

The value of assets that can be converted into cash immediately, as reported by a company. Usually includes bank accounts and marketable securities, such as government bonds and Banker's Acceptances. Cash equivalents on balance sheets include securities ...

Financial services; General Finance

insolvency

A person is said to be insolvent when he/she is unable to pay the debts as they come due, or when the value of the debts exceed the value of his/her assets.

fizetésképtelenség

A person is said to be insolvent when he/she is unable to pay the debts as they come due, or when the value of the debts exceed the value of his/her assets.

Law; General law

demand letter

It is a document served by one party to another, stating their version of the facts, and making a legal claim for compensation to resolve the dispute.

felszólító levél

It is a document served by one party to another, stating their version of the facts, and making a legal claim for compensation to resolve the dispute.

Law; General law

crawling peg

An automatic system for revising the exchange rate. It involves establishing a par value around which the rate can vary up to a given percent. The par value is revised regularly according to a formula determined by the authorities.

csúszó árfolyam-kiigazítás

An automatic system for revising the exchange rate. It involves establishing a par value around which the rate can vary up to a given percent. The par value is revised regularly according to a formula determined by the authorities.

Financial services; General Finance

defensive marketing strategy

For an established company with a wide customer base, defensive marketing is largely reactive to the competition. The primary purpose of defensive marketing strategy is to defend the market position, maintain sales and profitability, and to fend off the ...

védekező marketingstratégia

For an established company with a wide customer base, defensive marketing is largely reactive to the competition. The primary purpose of defensive marketing strategy is to defend the market position, maintain sales and profitability, and to fend off the ...

Business services; Marketing

sales potential

An organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time, see market potential.

eladási potenciál

An organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time, see market potential.

Professional careers; Sales

political contribution

A contribution made to a politician or a political campaign or a political party.

politikai célú hozzájárulás

A contribution made to a politician or a political campaign or a political party.

Politics; General politics

infringe

To make, use or sell the patented item or process within the country covered by the patent without permission or licence from the patentee.

megsért; megszeg

To make, use or sell the patented item or process within the country covered by the patent without permission or licence from the patentee.

Legal services; Patent & trademark

Marketing Cost Analysis

a tool used in marketing planning in which the costs associated with selling, billing, warehousing, promoting and distributing of certain products or product groups, or to certain customers or customer groups, are examined to assess their profitability.

marketing-költségelemzés