Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.
Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...
Reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category, see product line and product ...
An individual within an organisation responsible for promotional activities and campaigns.
An individual within an organisation responsible for promotional activities and campaigns.
A regime in which the government or central bank announces an official (par value) of its currency and then maintains the actual market rate within a narrow band above and below that by means of exchange market intervention.
A regime in which the government or central bank announces an official (par value) of its currency and then maintains the actual market rate within a narrow band above and below that by means of exchange market intervention.
Advertising designed to enhance the prestige of a company or a company's products or services.
Advertising designed to enhance the prestige of a company or a company's products or services.
A store owner or operator who sells products directly to customers, sets or implements retail policies and procedures and is responsible for store conditions and profitability.
A store owner or operator who sells products directly to customers, sets or implements retail policies and procedures and is responsible for store conditions and profitability.
Risk that a borrower will be unable to meet his/her payment obligations, and that the lender will suffer a financial loss. See also bad debt risk.
Risk that a borrower will be unable to meet his/her payment obligations, and that the lender will suffer a financial loss. See also bad debt risk.
court official who types all words of proceeding into a permanent record
court official who types all words of proceeding into a permanent record
A closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses.
A closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses.
A personal favor granted by law contrary to the general rule. There are different types of immunities, such as diplomatic immunity, sovereign immunity, etc.
A personal favor granted by law contrary to the general rule. There are different types of immunities, such as diplomatic immunity, sovereign immunity, etc.
Supplies of the factors of production are not unlimited. This is why choices have to be made about how best to use them, which is where economics comes in. Market forces operating through the price mechanism usually offer the most efficient way to allocate ...
Supplies of the factors of production are not unlimited. This is why choices have to be made about how best to use them, which is where economics comes in. Market forces operating through the price mechanism usually offer the most efficient way to allocate ...