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Zsuzsanna Lőrincz

Hungary

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Zsuzsanna’s Selected Translation Work

Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.

English (EN)sales-response function

A measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.

Hungarian (HU)értékesítési válaszadási funkció

A measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.

Professional careers; Sales

English (EN)seasonally adjusted

Seasonal adjustment removes the effects of events that follow a more or less regular pattern each year. These adjustments make it easier to observe the cyclical and other nonseasonal movements in a data series.

Hungarian (HU)szezonális kiigazítással (számolva)

Seasonal adjustment removes the effects of events that follow a more or less regular pattern each year. These adjustments make it easier to observe the cyclical and other nonseasonal movements in a data series.

Labor; Labor statistics

English (EN)prorogue

To terminate legislative processions without dissolving parliament.

Hungarian (HU)ülésszakot berekeszt; elnapol

Befejezi a törvénykezési folyamatot, anélkül, hogy a parlamentet feloszlatná.

Political systems; Democratic system

English (EN)coverage

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

Hungarian (HU)elért közönség

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

Advertising; Marketing communications

English (EN)senate

The smaller upper assembly in the US Congress, most US states, France, and other countries.

Hungarian (HU)szenátus

The smaller upper assembly in the US Congress, most US states, France, and other countries.

Politics; General politics

English (EN)demurrer

A pleading filed by the defendant that the complaint as filed is not sufficient to require an answer.

Hungarian (HU)ellenvetés

A pleading filed by the defendant that the complaint as filed is not sufficient to require an answer.

Legal services; Courts

English (EN)sales tax

Tax imposed on the retail price of an item which is collected by the retailer.

Hungarian (HU)fogyasztói adó

Tax imposed on the retail price of an item which is collected by the retailer.

Agriculture; General agriculture

English (EN)focus groups

A method of data collection and a qualitative research tool in which a small group of individuals are brought together and allowed to interact in a discussion of their opinions about topics, issues, or questions.

Hungarian (HU)fókuszcsoportok

A method of data collection and a qualitative research tool in which a small group of individuals are brought together and allowed to interact in a discussion of their opinions about topics, issues, or questions.

Agriculture; General agriculture

English (EN)brand equity

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

Hungarian (HU)márka eszmei értéke

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

Advertising; Marketing communications

English (EN)takeover

When one management team (one firm) takes over the control of another.

Hungarian (HU)átvétel; ellenőrzés megszerzése

When one management team (one firm) takes over the control of another.

Economy; Economics