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Zsuzsanna Lőrincz

Hungary

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Zsuzsanna’s Selected Translation Work

Terms and text shown below represent Zsuzsanna’s contributions to TermWiki.com, a free terminology website and knowledge resource for the translation community.

English (EN)product portfolio analysis

An examination of each of the products manufactured or distributed by the company to assess future marketing strategies.

Hungarian (HU)termékportfólió-elemzés

An examination of each of the products manufactured or distributed by the company to assess future marketing strategies.

Professional careers; Sales

English (EN)public relations

All forms of planned communications between any organization and its publics with the purpose of establishing mutual understanding.

Hungarian (HU)közönségkapcsolatok; public relations

All forms of planned communications between any organization and its publics with the purpose of establishing mutual understanding.

Advertising; Marketing communications

English (EN)shelf warmers

Items that sell slowly. Also known as slow movers or slow-selling items.

Hungarian (HU)nehezen értékesíthető áru

Items that sell slowly. Also known as slow movers or slow-selling items.

Retail; Supermarkets

English (EN)scarcity

An axiom of economics is that there are not enough resources to go around. There is always a situation of scarcity in that there are less goods available than there are people who want them (even if there are plenty of goods, there are always people for whom ...

Hungarian (HU)hiány; szűkösség

An axiom of economics is that there are not enough resources to go around. There is always a situation of scarcity in that there are less goods available than there are people who want them (even if there are plenty of goods, there are always people for whom ...

Politics; Political science

English (EN)down payment

An initial payment made when something is bought on credit.

Hungarian (HU)kezdő befizetés (hitelből finanszírozott nagy értékű vásárlásnál)

An initial payment made when something is bought on credit.

Financial services; Home equity

English (EN)credit analyst

A professional who analyzes credit information to determine risk involved in lending money to commercial customers, and prepares report of findings. Responsibilities include: * Selects information, including company financial statements and balance sheet and ...

Hungarian (HU)hitelelemző

A professional who analyzes credit information to determine risk involved in lending money to commercial customers, and prepares report of findings. Responsibilities include: •Selects information, including company financial statements and balance sheet and ...

Professional careers; Occupational titles

English (EN)cash discount

A percentage allowance deducted from an invoice under certain conditions, such as, two percent off the invoice if a customer pays the bill within ten days of receiving it.

Hungarian (HU)készpénzengedmény, készpénzfizetési engedmény

A percentage allowance deducted from an invoice under certain conditions, such as, two percent off the invoice if a customer pays the bill within ten days of receiving it.

Retail; Supermarkets

English (EN)preliminary official statement

A preliminary version of the official statement, which is used to describe the proposed new issue of municipal securities prior to the setting of the rates and prices. The preliminary official statement includes all relevant material except the interest rates ...

Hungarian (HU)előzetes részvényjegyzési felhívás

A preliminary version of the official statement, which is used to describe the proposed new issue of municipal securities prior to the setting of the rates and prices. The preliminary official statement includes all relevant material except the interest rates ...

Banking; Initial public offering

English (EN)point-of-sale advertising

Signs, recorded messages or gimmicks in a store that direct attention to products on sale. They may be either supplied by a manufacturer and mention specific brand names, or they may have been made by the retailer himself to call attention to a special.

Hungarian (HU)eladáshelyi reklám

Signs, recorded messages or gimmicks in a store that direct attention to products on sale. They may be either supplied by a manufacturer and mention specific brand names, or they may have been made by the retailer himself to call attention to a special.

Retail; Supermarkets

English (EN)prestige pricing

A pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called image pricing, see ...

Hungarian (HU)presztízsárazás

A pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called image pricing, see ...

Professional careers; Sales